Callicarpa americana

American beautyberry

Lamiaceae (Labiatae)

wildlife plant   wildlife plant

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Use this link to get more info about this plant from the USF Institute for Systematic Botany

Plant Specifics

Form: shrub
Life Span: long-lived perennial
Size: Height: 4-8 ft    Width: 3-6 ft
Flower Color: flower color   flower color      white,pink
Fruit Color: fruit color   fruit color      white,purple
Noted for: Showy flowers, showy fruits, hurricane wind resistance


Recommended Uses:

Specimen plant, mass planting, casual shrub screen



Availability: Quality nurseries, Native nurseries, FNPS plant sales, Seed
Light: light requirement   light requirement  
Moisture Tolerance:
Salt Tolerance: Not salt tolerant
Soil or other substrate: Sand, loam
Soil pH Range: 5.2 - 7.0


wildlife plant   wildlife plant  

Attracts various pollinators. Many bird species consume the showy fruit.

Native Habitats:

Dry mesic hardwoods, xeric hammock, scrubby flatwoods, flatwoods, disturbed dry-moist woods.

Distribution and Planting Zones

Natural Range in Florida

USDA Zones:

USDA zones are based on minimum winter temperatures

Suitable to grow in:


Sometimes used to make jelly which is noted for its color.

There are three chemicals in the leaves that may be as effective as DEET as an insect repellant ((Cantrell et al. 2005; Cantrell & Klun 2011). One, callicarpenal, apparently deters biting by the yellow-fever mosquito and the mosquito that spreads malaria. Callicarpenal and other compounds isolated from the plant also repell fire ants and ticks.

Other Comments:

Fruits are magenta. There is a white-fruited/white-flowered variety, uncommonly found naturally in Florida, that is sold occasionally.